Communication with patient groups and healthcare specialists is vital to the success of pharmaceutical companies in launching and promoting their products. Medical representatives find it harder to attract the attention of ever busy medical doctors and pharmacists. Alternative communication channels with target groups need to be revised for effectiveness.

Alba’s proposition to increasingly demanding marketing managers are advertising tools in key places for communication with both patients and specialists.  Familiar as a channel, yet innovative as approach, our advertising media in healthcare centers and pharmacies have proven a successful choice to our customers.